Advertising for sellers
Sponsored listings appear at the top of search results, category pages and the app gallery, marked Sponsored. You pay only when a shopper clicks.
Who wins the top spots?
Each ad gets a score: your bid × how likely shoppers are to click it × how well it matches the search. A great, relevant listing can beat a higher bid. Ads that do not match the search are never shown.
What do I pay per click?
Just enough to beat the next ad, with a $0.05 minimum, and never more than your bid. Repeat clicks from the same shopper on the same listing on the same day are free. You never spend more than your daily budget.
Automatic or manual?
Automatic: we show your listings on searches and pages they match, at your default bid. Best to start. Manual: you choose keywords (broad, phrase or exact match) and categories, each with its own bid. Add negative keywords to block searches you do not want.
How am I billed?
Ad spend is deducted from your earnings each month (promo ad credit is used first). You can see spend, sales and ACOS (spend ÷ sales) per campaign, keyword and listing in Seller Studio › Advertising.
How does organic ranking work?
Without ads, listings are ordered by how well they match the search and how shoppers respond: click rate, purchase rate, recent sales, sends to TVs and verified ratings, with a short boost for new listings. Clear titles, accurate tags and great previews help most.